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Avg. Customer Rating: 4.0 / 5.0
the elements of copywriting this book,in my opinion is the decalogue of the copywriter.i'm a copy writer in romania working for a small firm in advertising field.the book is an eye opener for postcomunist advertising activities.this language is so lyrical that i'm tempted to write poetry ,i learned that the the advertising system has it's own principles,based on pure interest.a copywriter should focuse on the client interest and the final message should make her happy.the copywriter make the client thoughts public in such a way that... more info
