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Books / The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Television Age
List Price: £9.99 Price: £9.99 You save: £0.00 (0%)
Media: Paperback Availability: Usually dispatched within 24 hours
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A Good Read! Once considered a glamorous, creative and positive influence on American popular culture, the advertising business has changed so dramatically it is almost unrecognizable today. Veteran journalist Joe Cappo uses a personal approach and an historical perspective to explain the problems advertising is facing. Two decades ago, some 20 major agencies, all independent and competing against each other, developed innovative, memorable campaigns for a variety of consumer products. But those days are over. Today,... more info
