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Winning Results with Google Ad Words
by Andrew Goodman
from McGraw-Hill Osborne

Customer Reviews:

• Avg. Customer Rating: 4.0 / 5.0

• Not a bad reference guide
  This isn't the best guide for Adwords that i own but it will prove useful for the buyer to get the feel of how PPC operates.
  My advice would be to not rely solely on this book as an Adwords reference as there is newer more updated info in the marketplace.

• Winning Results with Google Adwords
  Looks comprehensive and should be but virtually ignores the vital importance of Quality Score and problem of being outbid so rendering your keywords inactive. It's a lot more complex than the author makes out.

• The best book on Google Ads I've read
  This is the first book I read on Google Ads and it's still the best I have ever read.
  When I set-up my first Google Ad campaign, I made all the classic mistakes and spent hundred of pounds without getting any new customers. Then I bought the E-book version, spent one whole afternoon reading it and went back to the campaign inspired.
  I followed his suggestions and guidelines and created a Google Ad campaign that worked - my cost per click went down by two thirds, the number of clicks went up 10... more info

• Practical advice for marketers
  I purchased this book along with another bookt on the same issue. This one is a clear winner. This is a light-hearted guide for internet marketers and website owners that demystifies search engine marketing and provides practical advice for success. Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. This book does the job.
  I now use Adwords in a much more economical manner than before. This book has no silver bullets but it offers... more info

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