List Price: £49.92 Price: £47.48 You save: £2.44 (4%)
Media: Paperback Availability: Usually dispatched within 24 hours
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Marketing, A mature student perspective I purchased this book to assist me with my studies aa part of an MBA course, I am a mature student returning to study and have some years of experience in an administration capacity and some knowledge of the subject.
I have found the book easy to read with a variety of material to assist and links into other topics which I am studying. It appears to have been written by someone who understands the student needs. It is well researched and is not a pure academics book, the cases are based in real life and... more info
Simply Essential A great reference for anyone studying Marketing. Well written with plenty of small case studies and questions to reinforce the learning. The CD has some useful tools too, including a marketing plan template that is useful for study and work.
Easy to read, well structured and puts in to english that which some of the subject's other writers (such as Kotler) have written rather confusingly.
Wide ranging and comprehensive with CD ROM and web site For students of marketing the Jobber 3rd edition is a valuable reference book containing plenty of case studies and study questions. The layout is clear and easy to follow, with a good selection of marketing models and graphs. All of the principal areas of marketing are covered. The section of services marketing is very useful, traditional marketing books have often under valued this area of marketing. The book comes with a CD ROM and a web site with excellent student and lecturer support. Each chapter has... more info
Easy to read and very understandable Before reading this book I had no knowledge whatsoever about marketing. This book has got me through my exams. It is very understandable and makes good use of diagrams and case studies. It goes into each subject in a great deal of depth. After every chapter there are review questions to answer to ensure your understanding. I recommend it to anyone studying marketing.
