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Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
thought provoking Really interesting and well written, will hopefully be taken on board by all political parties. Working in the NHS, I can see these ideas as really important for health promotion.Helps explain alot of seemingly irrational behaviours.
Following the herd or not? The book demonstrates through a series of examples how nudges could influence your decisions on a series of varied subjects: driving, credit cards, organ donations, choice of school, marriage,... Many of those topics are well developed and explained. The style is pleasant and easy to read. The authors define two keys notions: libertarian paternalism and the opposition between Econs and Humans. Libertarian paternalism covers the ideas that private and public institutions may affect behaviours while also... more info
Thought-provoking for anyone who helps other make important decisions Though there is little in this book that is completely new, it draws together many of the key current ideas on how people make decisions. In particular it shows that people may make very different decisions depending on how information about the decision is presented. It is illustrated throughout with excellent examples, which brings the book to life. There is material in this book that I will apply directly in the work that I do in the pensions field. However it is useful in any field where... more info
Useful analysis of factors affecting decision making In this lovely, useful book, Richard Thaler and Cass Sunstein examine choices, biases and the limits of human reasoning from a variety of perspectives. They often amuse by disclosing how they have fallen victim to the limitations of thought that they are describing. The fact that these educated, articulate professionals can fool themselves so often demonstrates how tough it is to think clearly, a point the authors emphasize and even repeat. Humans fall prey to systematic errors of judgment, but you can... more info
