List Price: £13.95 Price: £13.95 You save: £0.00 (0%)
Media: Paperback Availability: Usually dispatched within 24 hours
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Well Designed Very easy to read, tries to pin down what can be a nebulous concept, the idea of 'brand gap', basically the hole down which marketing attempts fall when the marketers ideas don't match those of the buying public. The layout is business, powerpoint style friendly. It is pithy, to the point and easily digestible for those business people with the need to address this problem or at least understand it, and not much time in which to do it. Good glossary in the revised edition.
Thought-Provoking Insights About Thought-Provocation This is an expanded edition of a book first published in 2003. In it, Neumeier develops in greater depth several basic ideas about how to bridge a gap between business strategy and design. My own experience suggests that on occasion, there may be a conflict or misalignment rather than a "gap" Or the business strategy is inappropriate. Or the design concepts are wrong-headed. Or the execution fails. Whatever, Neumeier correctly notes that "A lot of people talk about it. Yet very few people understand it.... more info
