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Beyond Mobile? That's still a long way to go... A close look into the future of mobile communications from a human centred perspective is what the authors of "Beyond Mobile" are promising. However, rather than unfolding the complex axioms of social/cultural and technolgical implications on mobile life and consumer behaviour in a world of constant access, we are presented with a plain - and only the surface touching - introduction in the principles of marketing and faced with depthless generalizations. If that is the result of "a project running for... more info
At last � mobile communications in a greater context "Any technology gradually creates a totally new human environment" wrote Marshall McLuhan. So what will be the outcome of the rapid emergence of mobile lifestyles and technologies?
We are living in a period of onslaught of hype and hope when it comes to the possible effects of the technological advances in mobile communications. From one side technobabble glorifying the possibilities of the new technologies solving that which nobody yet has perceived as a problem. The only problem being that of predicting... more info
