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Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Concise and logical This book covers all the aspects of an MBA application process such as
marketing to adcom, managing referees, who the various stakeholders in the admission process are, the need for personal and professional profile analysis etc.
Most importantly, it highlights the need for recognizing ones strengths and values before the application process rather than trying to fit the mold of a particular school.
I would recommend it to anybody planning to pursue an MBA.
Well written and full of insights The book is dedicated towards tackling essays which is an area which many (including me) struggle with. The book repeatedly emphasises the impt of marketing oneself through the application campaign. It does an excellent job in this respect as it is filled with insights such as personality profiling, extracting themes and mapping these themes into the essays. Comprehensive summary of question types (author identified 10). Question types were very useful summaries to get handle of questions. Full of useful... more info
Fantastic. Well-written and very helpful I highly recommmend this book. It is one of the newest MBA admissions strategy offerings, so I figure the info is up-to-date. The 22 specific attributes, and the way they fall on the diagram of 4 general attributes have been very helpful to me in writing my essays. Also the essay archetypes saved a lot of time. The real surprise though is that this book is enjoyable to read. I have reread some sections several times, the advice is logical and nuanced.
It'll make the difference between good and great ... A great GMAT score on its own won't get you into a top business school, an average one makes it even harder (but not impossible) - your essays make all the difference!
I really enjoyed this book and its practical advice and guidance really helped. I'm off to an Ivy League school in the states this year, down in no small part to essays written after reading this book : )
