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Successful Cybermarketing in a Week (Successful Business in a Week)
by Jonathan Gabay
from Hodder & Stoughton Ltd

Editorial Review:

Making your mark on the Internet can be a difficult task these days. Wit h new commercial Web sites starting up at a rate of knots, how do you ensure that yours sits head and shoulders above the competition? J. Jonathan Gabay may have the answer. His nifty little book, Successful Cybermarketing in a Week has its sights set on turning dotcom dreams into reality.

The book itself is quite small--just 96 pages--but it covers a lot of ground. Gabay has set his book out in seven sections--one for you to read every day of the week. Start on Sunday and by the time you get to Tuesday you'll be at the business planning stage. Get to Thursday and you'll have covered choosing an ISP and learned how to get information from your Web site's visitors to help you target them better. Make it to the end of the week and you'll have picked up some of the all important tricks needed to get your site ranked near the top of a search engine's lists. Gabay crams in so much material partly by cutting out the chit-chat. He uses tables, lists and pictures wherever possible to make his points, and when he does resort to text it tends to be clear and concise rather than discursive. You have to do the thinking around the points Gabay makes, which means that as you read the book you are constantly reworking your own dotcom idea.

If you are serious about making your Web business into a success, then a week spent with this book could be very productive. --Sandra Vogel

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• So you want to be a dot.com? Not without this book!
  Web strategy, planning brainstorming and security all thoroughly well researched in a comprehensive and easy to read book. I read it cover to cover twice in a week. It takes you though the web without leaving you tangled.

  Now I have put together a cybermarketing strategy that is already reaching customers - with positive results. So you want to be a dot.com? Not without this book!

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