School Book Compared with the other books I have read on copywriting this doesn't inspire. There is lots of content but I didn't think there was a particularly strong tone of voice. You definitely could learn from this book but it reminds me of academic school books. I won't pick it up again.
The Bible for Budding Copywriters When I decided I wanted to be a copywriter this is the book I bought. It is the industry standard guide. My well thumbed copy has been invaluable to my career in the creative industry.
Gabay's consise and incisive tutorials are a great guide to the profession for budding copywriters and established professionals. It comes highly recommended.
Gabay's done it again - even better than the first edition The definitive book on copywriting. It includes everything you'd ever want to know. Written clearly and consisely, it is perfect for anyone working in advertising and marketing.
A total must
The best book on copywriting and marketing ever This book is a must if you want to learn the inside secrets about copywriting and effective advertising.marketing. It tells you everything you need to know and gives you tips on things that you never thought possible. It is ideal for business students and also for students who want to learn about how english is applied to marketing and commerce. It is full of interesting lessons and would be ideal for any person already working in advertising or looking to get into the business
