Excellent in every way As an aspiring radio producer, we were told my our course tutor to purchase this book as its an excellent way of getting to grasps with the basics of marketing. She wasnt wrong. The book is extremely well written, and provides a brilliant but yet simple introduction to marketing. If like me, you open the book having no idea what marketing is all about, you will be a lot wiser by the time you get to the other side.
This book is also on many marketing courses and degrees approved reading lists. Take it... more info
Teach Yourself using a different book If you are after a practical book to help you improve your marketing skills then look elsewhere.
The author is a copyrighter, not a pure marketeer as such, and this comes across in the seemingly random structuring and poor writing. He also desparately tries to 'upsell' himself by continually dropping in his web site address, plus the recommended further reading books are all written by himself. Such self promotion in a paid for book is a bad sign.
Content-wise the book seems to be very weak, for example... more info
