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Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Insightful voices of experience give pointers that work I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile media apps, but good advice and experience are always of benefit.
Strongly recomended Using their own experience and knowledge, the authors have created a book that covers a wide range of technical aspects and challenges, as well as covering todays customers increasing needs and expectations.
