In association with

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
by Joseph Sugarman
from John Wiley & Sons

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• How to write compelling copy
  Seldom does a how-to book so thoroughly accomplish its goal. Read this text and you'll learn how to compose great copy. Information in: skill out. Copywriter extraordinaire Joseph Sugarman explains what it takes to write copy that sells as he covers the basic elements of a print ad. He then delves into the writing process by revealing his methods, such as letting your thoughts flow unhindered onto the paper and giving your ideas time to incubate. Then he switches his focus to explaining which emotions... more info

Similar Products:

More from Amazon