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Web Analytics: An Hour a Day
by Avinash Kaushik
from John Wiley & Sons

Customer Reviews:

• Avg. Customer Rating: 5.0 / 5.0

• A must have for anyone who's serious about web analytics
  Web analytics isn't about numbers, page views, hits and sessions. It's about discovering what your users want, what they're doing on your website, and how you can help them get to where they want to be. Avinash does a superb job of explaining this in his book, and if you're in any way serious about doing web analytics the right way, you need to get this book.

• The best guide to actionable insights from data
  Web Analytics is a must read because it learns you how to view analytics the right way.
  One of the hardest part when first diving into analytics is figuring out how to focus on the right data - the data that tells you what is happening with your site.
  One of the first questions Avinash gets you to focus on is: "What's the purpose of your web site?" Your analytics strategy should be very much aligned with the answer to this question.
  With this attitude towards the data, we can "infer the... more info

• Excelent book on on line marketing and web analitycs
  Avinash has written a book that covers in depth everything related with web analytics from the perspective of an user centered web management and marketing. Excelent reference book to undestand what are users doing in your web in qualitative terms not just as a "clickstream" of numbers in a list.
  A must if you want to learn what web analytics really is.
  

• More than just analytics, this is a manual for customer focused web marketing
  This is the best hands-on guide to web analytics and the importance of analytics to any on-line marketing project I have yet found.
  The book balances both the high-level aspects of web analytics -- the philosophy, if you like -- with a huge amount of specific, practical, how-to information. It may seem like a big book, but I don't see how it could have been any shorter and still delivered so much.
  Fortunately, it's an extremely readable book. I like the language and the style of the book.... more info

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