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Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Highly overrated Announced and marketed as a breakthrough in terms of explaining Google Analytics it delivers a lot of static knowledge. Most of it you can read up logging onto Googles own websites, for example Google Analytics Conversion University. It is written in a cumbersome and dry style and obviously aimed at people who are already "in the know" but it fails to address marketers and business owners with less specific knowledge.
If you really want to understand how Google Analytics works and how it can be... more info
Detailed and Relevant If you are working in online marketing and not taking web analytics seriously then it's time to do so. Brian's book is a good way to get started with one of the most popular, and cost effective (it's free), web analytics solutions around. The book reflects Brian's extensive knowledge of the Google Analytics package and provides clear and practical techniques for using the product. It is useful either as self study material or as part of a more formal training course and something I would certainly... more info
Highly Recommended I've been running Google Analytics on a number of web sites since it was first released in 2005. I've got a lot of good information out of it, but I've always suspected that I'm not using it to its full potential. Having read this book I now have a much better idea of what I'm missing and, more importantly, how I can put that right. Brian Clifton has written a really useful guide to getting the most benefit out of Google's free web analytics system. He is, of course, well-placed to do that as he leads... more info
A book providing instant ROI It only took me three evenings to read this book. This book is catchy, it has coherency and is very well written. It contains numerous tips and has a lot of clarifying images. Don't expect the full story about web analytics and how to interpret figures and metrics provided by Google Analytics. And I guess this wasn't the true purpose of the book. Web Analytics is quite difficult. It can't be explained on paper. But you can surely expect an excellent in-depth overview of Google Analytics and how to... more info
