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Avg. Customer Rating: 5.0 / 5.0
Great manual on marketing green products and services Hype won't do any longer; when people buy "green" they want to know they're making a real contribution to solving global environmental problems. Although consumers no longer buy the message of unbridled consumption, the goals of marketing and sustainability don't have to conflict. John Grant recreates the field of marketing for the new "green" era with ingenuity and verve. Through varied examples, he analyzes what works and why, and leaves readers with a meaningful set of tools for thinking about their own... more info
Wonderful stuff As ever. All of John Grant's books exude great thinking and this is no different. Will change the way you do things and think with reference to green matters. Look forward to the next book.
Several days after reading this, I bought five more copies for colleagues Several days after reading this, I bought five more copies for colleagues who are working out how 'green' fits in our strategy and communications. Like John's other books, the Green Marketing Manifesto is insightful, thought provoking, and very comprehensive.
Great little read for marketeers John Grant, ex of St. Lukes the ethical advertising agency, is one of the most proflic writers on new marketing trends. He also happens to be very environmentally aware in his outlook. The book tackles the main greenwash versus genuinely green marketing issues as well as giving important tips on telling the difference. The key point is that green marketing is making green things normal, not normal things green. This is a crucial point so often missed by marketers jumping on the green band wagon. A classic... more info
