List Price: £50.00 Price: £44.99 You save: £5.01 (10%)
Media: Hardcover Availability: Usually dispatched within 24 hours
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
The ABC of Marketing 3G (Girls, Goals and Gambling!) This book is a good introductory text to advanced mobile data marketing, and not just 3G as the title implies. It is not a technical guide, more a balanced mobile data guide. The emphasis offered is very much tied to the marketing / sales of mobile cellular services, not just cell phones. The book gives a robust overview of market intelligence, segmentation, service development and product management, including marketing aspects such as distribution channels, partner management, terminals and portals.... more info
