A funny read. I think the true value of this book is its entertainment, rather than the educational aspect of the book (which is what the title suggests). We know advertising works in many different ways and this book looks at advertising only through the author's personal lense. This is not to say it's a useless book, as the experience and insights of the author are great and in many cases very funny, but the buyer should not think this is a textbook.
Personally, I think the book brings to life many of the... more info
Worth it for one page alone... This book contains the funniest written joke of all time. If you see this in a bookshop or library whatever you do, do NOT turn to the section about escaping meetings. You will be thrown out for laughing too hard. If all education was as entertaining as this we would be a nation of geniuses. Well done LS, if anyone thinks advertising is souless, I point them in your direction.
Simultaneously entertaining and informative First I must declare no professional interest - I write as a consumer of advertising rather than a producer and, as such, have long been intrigued by what goes into it.
I purchased this book to learn something of the inner workings of a mysterious trade. Not only does it serve to shed considerable light upon that, but the easy, readable style ensures that it also scores highly as bedtime-reading. Unless I'm just weird, of course.
There is no good justification for an advertisement or campaign to be... more info
it wont cure cancer it wont cure cancer but what it does do is give you an amazingly accurate insight into the creative process.When everyone has gone home and your still there trying ,just trying to push that one idea just that little bit further this is when you read this book,it makes you realise the importance of simplicity and just how fun a job in advertising can be.It exposes all the bulls*** that goes with the work and makes you realise how ridiculous people can be in this industry,and you laugh and laugh again because... more info
