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Avg. Customer Rating: 4.5 / 5.0
The Best Part Covers New Media Alternatives This book about the demise of the 30-second TV commercial poses a couple of problems for author Joseph Jaffe, who seeks depth in this dilemma. First, his case is hard to make, given that the airwaves are still teeming with 30-second spots. The Internet hasn’t ended newspaper or billboard advertising, so why should it kill the commercial? Secondly, Jaffe says interesting things, but doesn’t always share his factual ballast. He asserts, for instance, that consumers have "built-in authenticity meters."... more info
let there be life! Life after the 30 second commercial proves it is possible to write a managementbook that is practical and inspiring. It is a book that everyone who works in media or advertising should read before it is too late ;-).
Smart thinking for challenging times Most smart marketers have recognised that the world is changing - but its hard to find thinking about what the new world might look like. Many (most?) trad agencies are married to a business model that requires them to sell TV campaigns so they can't/won't help. This book takes a good look at how (and why) the world is changing and offers some very smart, very practical thinking on what marketers should be doing. All supported by case studies and contributions from other smart thinkers. Jaffe has... more info
