List Price: £13.99 Price: £10.49 You save: £3.50 (25%)
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Customer Reviews:
Avg. Customer Rating: 3.0 / 5.0
looks simple, almost too simple, but it works I perhaps read one marketing book a month, occasionally two. And have done so for the last ten years or so. I also apply what I learn to see if it works and this works. And it works brilliantly well. I've folded it into all my presentations on marketing and selling because it captures all that needs to be said to cut through the clutter of daily life. I can't recommend it highly enough for its practicality, simplicity and effectiveness. If there's a perfect partner for Joyners work it's Doug... more info
con???? I began at the end- with the offer and found I cant get the http offering \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\4397 of software at all....
3 Seconds To Sell It's simple. The Irresistible Offer must be your starting point for any sale. And from here,
Joyner goes on to explain the basics of good selling and marketing with the
offer as the core component. We're given the example of Domino's Pizza as an
example - well, he'd be silly not to really. But be patient if, like me, you've
heard this one before because he deconstructs this example and uses it to good
effect. We're told how to create the offer, present it, sell it and... more info
Sizzle, sizzle, sizzle, but where's the steak? I still cringe when I see this book come up as a recommendation for me. The book is written in such a manipulative and self-confident style that I felt dirty reading it. The advantages: it's a great idea (figure out your irresistible offer) and it's a short read. But the book itself is all sizzle and no steak. If you're genuinely interested in selling something you believe in, not just manipulating people, then read anything written by Robert Cialdini instead - he's got loads of science... more info
