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Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Somewhat disappointing I bought this title partly because I usually follow Scoble's adventures and commentaries in my blogroll, and because I am quite fond of Channel 9 videos (for those who may not know, videos from inside Microsoft). And I bought it as well expecting to find more sound advice on business blogging. I have to admit that, as it is usual with customers, I can't really pinpoint what I mean by "more sound advice", but, being honest, I don't consider a myriad of blogging examples to be illuminating when there's no... more info
It motivated me to set up a (profitable) blog I'd known about blogging since 2002, but never really "got it". Then on a whim, I bought "Naked Conversations." The book is firmly aimed away from geeks (and consequently doesn't waste time on the sordid details of the RSS specification), and firmly aimed towards business owners and marketeers who want to communicate better with their customers. Lots of good case studies of widely-read blogs, balanced out with some good analysis of what the succesful blogs have in common. Now, if your... more info
How - and why - to be a business blogger Successful blogger Robert Scoble and co-author Shel Israel push people in business to get involved with blogging as a means of communication and of staying on top of conversations that affect their companies. The authors summarize blogging's history and provide examples of how companies have benefited from it, including interviews with high-ranking corporate bloggers. Their easy-to-read and easy-to-understand writing style ensures that even those who know little about blogging can grasp it. The book covers... more info
A book visualising the benefits of business blogging An excellent discussion on benefits of business blogging. Shows some pains of not blogging and provides insight on how to establish and benefit from blogging through practical examples.
