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Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Solid guidebook to making a perfect presentation This book about making effective presentations is markedly different from many others. This personal account, complete with stories from the advertising business, shows what makes a presentation successful. Author Jon Steel is a self-proclaimed iconoclast who did well in the ad business. He uses examples from the O.J. Simpson trial, advertising competitions and London's pitch to host the 2012 Olympics. (The city won and the story behind the contest is compelling.) Steel's suggestions can help you break the... more info
Inspiring and practical Death by PowerPoint is one of the widespread malign results of the wired world we now inhabit. Jon Steel's mission in writing this book is simple: to save the world from dreadful presentations (actually, he uses another word, but it's a bit ripe for Amazon). With an extraordinary breadth of both positive and negative examples, ranging from prostitute cards in London phone booths to what Winston Churchill's famous 'fight them on the beaches' speech would have been like if he'd done it on PowerPoint, Steel... more info
Creating engaging stories that connect Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business. Jon believes that in business we all too often hide behind boring Powerpoint slides when we pitch. It is easier to simply read from a slide than step out and actually engage with your audience. He believes in finding an active insight from which to base the... more info
Presenting to win Jon Steel's book is a breath of fresh air. His key message, that getting the content of the presentation right rather than launching into yet another ill-advised powerpoint, is timely. Too often I have sat through (and given) turgid powerpoint presentations when actually a bit of thought and some emotion would have gone far further.
As with many good presentations, its the recalling of the problems and mistakes (and how they were overcome) that proves the point.
The book has helped me re-focus... more info
