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Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Informative guide for new copywriters With little prior knowledge of the copywriting industry, I found this book a useful insight into the use and importance of copywriting in the advertising world. Diana Wimbs provides a good demonstration of technical terms and the correct context to use them. I found this, together with the working 'test pieces', extremely useful into gaining an insight into this subject. In particular chapter four, which goes into detail about each type of copy, is important in providing new copywriters with a solid... more info
An excellent starting point... . As someone who has just taken an interest in copywriting, I found this book very practical and stimulating. There seems to be much US based literature on the subject - but very little in the way of the British market. Wimbs has addressed this issue.
I would recommend it to anyone just starting out in this line of work. I plan on keeping it handy and no doubt - will refer to it often.
OK but pretty basic The book is well written, but does not really go into the practical nuts and bolts of how to get copywriting business. As an introduction it is very good, but those with a little knowledge of copywriting will want someting a little more in depth.
Excellent! I've read lots of US books on copywriting, but until I read this book, I hadn't found a good one for the UK market. Practical, amusing in places, and full of good advice for anyone wanting to have a go at copywriting. Recommended!
