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Editorial Review:
'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about and that's saying a great deal. 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' --Jeremy Bullmore, columnist for "Campaign", "Management Today" and "The Guardian"
"A cunning, masterly and hugely readable book . . . I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land."
"A masterpiece in persuasive writing."
These days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done - whether the "end product" is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and - as you'd expect - highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. Thanks very much for taking the time to get this right.
These days, we all need the ability to argue a case effectively inwriting. Drawing on his long experience as a leading copywriter,Lindsay Camp shows how it's done whether the 'end product' is a glossy magazine ad, a new business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and as you'd expect highly persuasive, Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learnat least as much from how he writes as from what he writes about andthat's saying a great deal.' Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.' Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Thrilling and Convincing I'm an italian online travel agent and I bough this book, along with many others on this subject, to learn how to write my own copy (mostly) for the web.
This book really changed my professional life, helping me to raise dramatically the CTR of my adwords campaigns and to write better and better proposal to my prospects. A pair of months after I read this book, after learning to apply its principles to the italian language and to the tourism business, my sales rate almost doubled.
What I think... more info
Completely persuaded I almost never read books in one go but from the start this book just hooks you. There are two things which appealed - firstly the obvious one about showing you what it means to write persuasively. It does this rather less like an instruction manual or style guide but more as a philosophy - nothing complicated or revolutionary (but as the writer points out nothing ever is) but all the same inspirational.
Secondly I couldn't help but like Lindsay Camp as a very witty , talented human. I did find myself... more info
Written communication just became much more understandable I've read many books on writing and this is up there with John Simmons. If you write anything, even an e-mail to a colleague, I would suggest that you can become more effective in achieving your outcome by reading this. Quite rightly, as Lindsay points out, most of us don't give much of a thought to a piece of communication before we write it. This book will allow you to start to think clearer before writing. It won't teach you grammar and punctuation but it will hopefully allow you to understand how... more info
I'm sold Lindsay may have shot himself in the foot by writing this book. By reading Can I Change Your Mind, you will improve massively in the art of persuasive writing. And if everyone in the design/advertising/marketing industry read this, I'm sure Lindsay would soon be sat at home for days on end, waiting for the phone to ring. Great book.
