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Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
A Nice Way to Spend an Hour For the price of this book you cannot go wrong buying it . It is a quirky little thing and good fun to read - or rather 'flick through'. I bought it after reading Paul Arden's obituary in the Telegraph in which the book was mentioned. As you would expect from a Creative Director this book has been produced in a very creative way. Frankly, I think it is worth buying just for that. However, in it you will also find lots and lots of useful career and business tips. Well worth having on your bookshelf.
Thought provoking and useful for everyone Paul Arden's book is a like a breath of fresh air compared to many help or guidebooks out there. The way he combines the images and photographs to highlight the message of the text reflects why he's so well renowned. For someone who isn't involved with advertising or marketing I expected to take away only a limited amount from reading this book. I was pleasantly surprised. The snapshot way in which the ideas are presented keeps you constantly engaged and thinking. Thought provoking ideas such as -... more info
Great thinking from the ad industry This books is a great collection of many ideas, thoughts, ironies and creative thinking from the ad industry. Plus a few new thoughts. I've bought loads of these (and Purple Cow) and given them away to clients, desperate to get them to think a little more creatively. I use it with students as well. A must read (and the second book). Quick to read and easy, maybe that's why it's sold over 1/2 million. Paul was regarded as one of the great all time creatives within advertising but sadly he died recently - a... more info
Snake oil
I have no doubt that Arden was a genius in the field of advertising. However, this little volume is like some of Edward De Bono offcuts with random graphics, fine if it fell out of a cereal packet or a xmas cracker, but £5 for this book is a joke. Arden's big phrase was 'astonish me' - he was obviously too astonished to make any effort with the writing of this book. The only astonishing thing here is that 1500 words of meretricious garbling can cost a fiver. Paaarp
