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Editorial Review:
Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. Mobile marketing literally gets them into the customer's pocket: it allows an extraordinary degree of personalism and it's cheap. Pioneered in 2000 by those at the edge of commercialism (for example clubs in Ibiza sending clubbers text message flyers), household names such as Guinness and Cadbury have now got in on the act and its popularity is rapidly increasing amongst companies. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off.
Matt Haig is a director of Peppermint PR, a successful communications company, and an independent consultant advising organizations of all types and sizes on creating integrated marketing solutions. As one of the very first writers on e-business, Matt has always been at the forefront of developing marketing solutions. More recently he has carried out mobile marketing consultancy for several companies and has researched and written extensively on the subject. Its rapidly growing popularity has inspired him to write Mobile Marketing: The Message Revolution.
Acclaimed for his no-nonsense pragmatic style, Matt is a popular speaker and writes regularly for the national and business press. He is also the author of several best-selling guides: E-PR: The Essential Guide to Public Relations on the Internet, The Sunday Times Guide to E-Business Essentials, E-Mail Essentials, The E-Marketing Handbook, The B2B E-Commerce Handbook and If You’re So Brilliant… How Come You Don’t Have an E-strategy?: The Essential Guide to E-Business (all Kogan Page).
