Absolute waste of money and time! The good rating from Financial Times persuaded me to buy this book, which turned to be absolute waste of money and time reading it. I read the FT every single day and couldn't see how such a serious newspaper could rate such a book with so high marks. The author simply dismisses companies with thier effortS to launch new products in new or existing markets. The author even claims that brands like 02 and Levi's have spectacularly failed which indeed is not true, 02 is a well known housename and the biggest... more info
Lack of depth analysis I got this book for my marketing assignment and I was more than dissapointed. It can be interesting for leisure reading, but certainly this is not more than that. Some failures are described in less than a few sentences, especially in culture failures, which doesn't explain anything. It lacks depth of analysis and I do agree that it seems like a clips from the newspaper. Just flashy titles...
Insightful - Absolutely Fantastic Ignore Atuls review!!! This is a fantastic book, I got it as a christmas present and couldn't put it down, it's an amazing and easy read. The stories are facinating and you find yourself asking how boardrooms of execs can make such stupid mistakes as the ones mentioned throughout the book, such as the lack of research when launching brands overseas! Although some of the stories are known such as New Coke and Betamax the book goes into more detail explaining the how's and why's as well as the knock... more info
Successful Book about Brand Failures A successful attempt at piecing together several stories of industry failures over the past decades - some of which are pretty familiar - the failure of New Coke, Betamax (as compared to the success of VHS), The L'Oreal Crap stick (or is it perfume stick ?) and the Chevy Nova (Nova meaning no-go in Spanish) are some of the examples. It is a good attempt to divide the failures into 'Idea Failures', 'PR Failures', 'Culture Failures' etc.
I was in the midst of my MBA when I read this book and it surely... more info
