“A comprehensively researched book brimming with insights.”"Exciting insights into the future of mobile... A fundamental resource for anyone interested in the next stage of communications evolution."
"Combines the evolution of the global mobile ecosystem with strategic and tactical insights."
"The book has pace, energy and passion. Steinbock’s own fascination with the mobile industry oozes from every line…a fascinating tale."
"An insightful read."
"A comprehensive review of theoretical frameworks and empirical industry competition."
"Charts the evolution of mobile services around the world."
"Compulsive reading for managers and marketers who must now ‘mobilize’ their products, services and companies in light of recent development."
"A fascinating read whether you are an industry veteran, a media company or simply an interested party."
"Steinbock’s own fascination with the mobile world oozes from every line…a fascinating tale whether you have mobile connections or not."
