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Editorial Review:
In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile Marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: * Defining and implementing a wireless marketing strategy * Making sense of what can be a technically and commercially confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector it is an essential guide and reference for professional marketeers. * Defining and implementing a wireless marketing strategy. * Making sense of what can be a technically and commercially. confusing industry * Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.
In the past 10 years, mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential. Mobile marketing is as different from traditional marketing as Internet marketing was, and this book outlines methods and techniques for: defining and implementing a wireless marketing strategy; making sense of what can be a technically and commercially confusing industry; and, providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.
Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector, it is an essential guide and reference for professional marketeers - defining and implementing a wireless marketing strategy; making sense of what can be a technically and commercially confusing industry; and providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world.
Managing Director of Sprite Interactive Ltd, UK a new media agency, and previously Creative Director with Disney and Buena Vista International. Information Architect, Sprite Interactive.
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Mobile Marketing Book Review Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed by the thoroughness in which it covered Spam: today this is a hot topic which, if not understood can lead not just to lost customers but also a hefty fine from the authorities. Inevitably a book trying to cover... more info
