List Price: £21.99 Price: £20.89 You save: £1.10 (5%)
Media: Paperback Availability: Usually dispatched within 24 hours
Customer Reviews:
Avg. Customer Rating: 4.0 / 5.0
Mobile Marketing Book Review Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed by the thoroughness in which it covered Spam: today this is a hot topic which, if not understood can lead not just to lost customers but also a hefty fine from the authorities. Inevitably a book trying to cover... more info
