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Editorial Review:
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena
Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.
Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.
,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
A mixed blessing. Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right? If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling... more info
Best Value This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this subject but Ms Veloso stands out as someone who is focused on providing great learning. She uses good and real examples to illustrate her points and very clearly shows you why web copy is MUCH different than other media. You'll likely read this book 3 or 4 times and learn more each time - which just goes to show it's great value! It's... more info
Impressive and thought-inspiring I am not the sort of person who buys a book to read cover-to-cover. Sadly, I've only ever done that for a few books since becoming an adult. This book is different. Very different. I am less than half way through and already making sales based on the approach I have adopted from this book. Although I am a coder who employs copywriters, I feel I can discuss more with the clients and employees I encounter.
This is a genuine bargain for anyone looking into the world of offline or... more info
Basic points good, but too smarmy Maria Veloso's 5 Step Blueprint for writing good web copy were very helpful, but ALL of the examples she provided of good copy completely turned me off (is it any surprise, with such URLs as "wordsthatmakeyourich.com" and tactics used car salesmen employ). Maybe they do work, but I'd never use them for my own copy because I would expect our target audience to see through such blatant sales tactics ("Doesn't it make you furious that you could actually be making five times as much from your existing... more info
