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Persuasive Online Copywriting: How to Take Your Words to the Bank
by Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis

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• Avg. Customer Rating: 4.0 / 5.0

• More than just online copywriting.
  This book is more than just a study of writing effective online copy; it tries to get you to understand the types of customers out there and what makes them tick. It explores the thought process of users arriving on your site and teaches you how to engage with them right from the off taking advantage of benefits over features of your product or service. They also explain what typically happens when a user arrives at your site and where best to position your content for maximum effect; this includes decent... more info

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