List Price: £12.99 Price: £8.57 You save: £4.42 (34%)
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Editorial Review:
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
Don't Just Read This Book... USE IT! If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about this book and you don't use it, you're plain raving bonkers. It IS a high priced marketing and advertising consultant for what, under 15 quid!!? I dare you to find a better bargain anywhere! Raja Hireker... more info
From the master This was the first book on advertising I ever read. Entertaining and insightful, it helped me fall in love with what has been my career ever since.
This book is all you need... This book contains everything you will ever need to know about creating successful advertising . The principles he expounds are as relevant today as when the book was published in the 80's. 224 pages, and not a word wasted.
Essential Simply one of the best books on advertising ever written. If you're in business and plan to use advertising (whether you're going to design it yourself or pay someone else to do it), you need to read this book. It'll save you from making so many mistakes.
