An excellent all-rounder This is a detailed and well-presented work that deals comprehensively with all aspects of copy-writing and running a small business. I found the chapters on style and common lexical and grammatical pit-falls particularly interesting, whilst Deign's tips on how to structure your business and organise yourself as a free-lancer were, in my opinion, incredibly useful and reader-friendly. There is a refreshing levity and accessibility to his style that prevents his book from becoming overly didactic or stuffily... more info
A book of two halves At first glance, this book is great value because it is 2 books in one. The first half of the book deals with the business of copywriting - setting yourself up as a copywriter etc. The second half of the book deals with the art of copywriting - how to write good sales copy for ads, brochures etc.
The 2nd half is very detailed,and I found it very useful and relevant across a number of areas. I especially liked the chapter on writing for the web, which is relevant for today's market.
