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Editorial Review:
"Write to Sell" is a concise, inspirational and practical guide to writing copy that will help you to influence, persuade and sell. It is aimed at anyone who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will boost your copywriting skills. The author draws on over 20 years’ professional experience, both in-house and as one of the UK’s leading independent copywriters.
We live in a world that is increasingly text-dominated. As a result, in sales and marketing, appealing to your customer through the written word has never been more important. Yet sales writing tends to be the overlooked part of the marketing mix. In fact, it has been proven that original and inspiring sales copy can have a longer-lasting impact on target audiences. "Write to Sell" is a concise, inspirational and practical guide to creating words and copy that will help you to sell, sell, sell! It is aimed at anyone (from small and large companies) who needs to write sales copy (letters, brochures, emails, proposals, bid documents, slogans, advertisements, websites, etc). As well as providing expert tips and advice, the book is packed with simple techniques that will yield instant improvements for the reader.
Writing clearly in English—the standard language of the Internet, not to mention business—has never been more important. Just think of all the times you put fingers to keyboard. Letters, reports, proposals, publicity and marketing materials, emails ... the list is long. If you can write well, you are more likely than the next person to get what you want. But too often, copywriters achieve their goals not because of what they write but despite it. With this in mind, Andy Maslen set out to write a simple guide to good copywriting. Follow Andy’s advice and you’ll be able to write better copy, faster. You’ll be entertained along the way – copywriting should be fun, too. You’ll acquire some of the trade secrets that professional copywriters normally like to keep to themselves. You’ll see that it’s not as hard as you might think to write well (though it does take practice). And you’ll get a writer’s toolkit stuffed with practical hints, tips and techniques for better copywriting.
Andy Maslen has spent 20 years in the business communication and information industry. He runs his agency, Sunfish, and works with clients such as The Economist Group, PricewaterhouseCoopers, Euromoney, and News International.
Customer Reviews:
Avg. Customer Rating: 5.0 / 5.0
I turned to this book in desperation and wasn't disapointed In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on. I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly. Not only did the book present the principals I needed to understand but each time I turned a page it gave me yet more ideas to implement immediately in my copy. To sum it up this book felt like someone had... more info
A brilliant guide to making your words work hard I loved this book by Andy Maslen. It is the most practical, helpful, doable guide to persuasive writing that I have ever read. It is packed with exercises that you can apply directly to what you have written that will improve your copy dramatically. It is a very easy read and can be used as a working manual. Should you buy it? - it is a no brainer - order it now!
Presses all the "write" buttons I have read a lot about copywriting and taken a course in it. Whether you are an aspiring copywriter or a more experienced one, "The Ultimate Guide..." must rank as a must have in your library. It is easy to read, very comprehensive and has just a dash of humour. Andy Maslen has identified the most important aspects of good copywriting and laid them out in an entertaining and easy to understand way. Chapters 13, "The black arts", and 14, "Why your sales copy should be like a bowl of Rice Krispies",... more info
BRILLIANT! This is quite simply the best book I have come across on writing sales and markeing copy. The author provides plain but highly effective advice on making your copy sell, sell, sell!
