In association with

Transformers Movie Leader Prime
from Hasbro

Editorial Review:

Comes with lights and sounds to bring the action to life! Also has advanced automorph technology that moves multiple pieces when 1 piece is moved. Batteries included. 5 Years +

Customer Reviews:

• Avg. Customer Rating: 4.5 / 5.0

• Future Collectable
  This is sure to be a future collectable get it while you can!
  Prime always holds his value well and is usually the most durable figure, which means the wheel wont fall off after 5mins of you or your child playing with it!

• Prime Mover!
  I purchased this Transformer for my 5 year old for christmas. We now have a house full of various types of transformers but this one is definately the best. Transforms beautifully, it takes a little practice to get it back to the truck but I and my little boy mastered it quickly. He's actually better at it than me!
  I love this toy. Never was a fan in the 80's (Duran Duran being my whole life back then!) but I certainly am now. Best Transformer we've got by a country mile. Tis lovely and shiney too!

• Optimal Optimus.
  This is a superb Transformer toy. It combines all the best new features of modern transformers and the old chunky, solid style of the old.
  As a vehicle Optimus is a solid, brightly coloured truck with free rolling wheels and a horn/light effect activated by a cab-top button. All robot features are hidden away and it looks just like a toy truck with any joins fitting tightly together.
  As a robot he stands up well and can be posed in various ways without loosing stability. The arms could do with a... more info

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