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11.		The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells from Owl Books,U.S. Price: £7.69 Customer Review: Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info	Customer Rating: 4.5 / 5.0 Click here for more information

12.		Write to Sell: The Ultimate Guide to Great Copywriting from Cyan Books and Marshall Cavendish Price: £6.69 Customer Review: In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on. I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly.... more info	Customer Rating: 5.0 / 5.0 Click here for more information

13.		Making Money from Copywriting: An Insider Guide to Setting Up and Running Your Own Copywriting Business (Insider Guide) from How To Books Ltd Price: £12.99 Customer Review: This is a detailed and well-presented work that deals comprehensively with all aspects of copy-writing and running a small business. I found the chapters on style and common lexical and grammatical pit-falls particularly interesting, whilst Deign's tips on how to structure your business and organise... more info	Customer Rating: 3.5 / 5.0 Click here for more information

14.		The Elements of Copywriting (Elements of ...) from Longman Price: £6.29 Customer Review: this book,in my opinion is the decalogue of the copywriter.i'm a copy writer in romania working for a small firm in advertising field.the book is an eye opener for postcomunist advertising activities.this language is so lyrical that i'm tempted to write poetry ,i learned that the the advertising... more info	Customer Rating: 4.0 / 5.0 Click here for more information

15.		Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas from McGraw-Hill Contemporary Price: £6.29 Customer Review: I bought this book because we are revamping our website and I thought it could be useful to make our content more compelling but I was really disappointed. The book offers a list of supposedly "ultimate" phrases to promote products and services but in anyone with half a head on their shoulders could... more info	Customer Rating: 1.0 / 5.0 Click here for more information

16.		Can I Change Your Mind?: The Craft and Art of Persuasive Writing from A & C Black Publishers Ltd Price: £6.99 Customer Review: Okay, I admit it: the five star reviews persuaded me. Yes, I thought it odd that some of the reviewers referred to the author by his first name, but I went ahead anyway. What was I thinking? I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like... more info	Customer Rating: 5.0 / 5.0 Click here for more information

17.		The Well-Fed Writer: Financial Self-Sufficiency as a Freelance Writer in Six Months or Less from Fanove Publishing Price: £17.95 Customer Review: This book deserves more than five stars for its ability to handle the subject well from a variety of necessary perspectives . . . to entertain, to inform, and to shed light on how to be more successful with any at-home business. From how to get your first job, to handling all types of writing... more info	Customer Rating: 4.5 / 5.0 Click here for more information

18.		Freelance Copywriting (Writing Handbooks) (Writing Handbooks) from A & C Black Publishers Ltd Price: £9.99 Customer Review: With little prior knowledge of the copywriting industry, I found this book a useful insight into the use and importance of copywriting in the advertising world. Diana Wimbs provides a good demonstration of technical terms and the correct context to use them. I found this, together with the working... more info	Customer Rating: 4.0 / 5.0 Click here for more information

19.		Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time from Amacom Price: £16.09 Customer Review: Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak. When it comes to promoting business success, neither type of... more info	Customer Rating: 4.5 / 5.0 Click here for more information

20.		Ogilvy on Advertising from Prion Books Ltd Price: £9.09 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

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