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11.		Creative Advertising: Ideas and Techniques from the World's Best Campaigns from Thames & Hudson Ltd Price: £14.97 Customer Review: Which book to buy on advertising? If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now. If you want to understand the history of advertising, then "Twenty Ads that... more info	Customer Rating: 5.0 / 5.0 Click here for more information

12.		Hey Whipple, Squeeze This: Guide to Creating Great Ads (Adweek Magazine) from John Wiley & Sons Customer Review: I think the true value of this book is its entertainment, rather than the educational aspect of the book (which is what the title suggests). We know advertising works in many different ways and this book looks at advertising only through the author's personal lense. This is not to say it's a useless... more info	Customer Rating: 4.5 / 5.0 Click here for more information

13.		The Fundamentals of Creative Advertising (Fundamentals) from AVA Publishing SA Price: £14.99 Customer Review: A thundering blast of fresh air billowing through the shingles. Only a blistering array of theoretical ballast could sink this worthy pedantry, done at tip toe and in peek-over-shoulder mold, lest they disturb the shades of angrier academics, those with a distraught pillow to wield or a betrayed... more info	Customer Rating: 5.0 / 5.0 Click here for more information

14.		Guerrilla Advertising: Unconventional Brand Communication from Laurence King Publishing Price: £17.50	Click here for more information

15.		Whatever You Think, Think The Opposite from Penguin Price: £4.99 Customer Review: An inspirational little book, encouraging the reader to think and behave differently. The authour, Paul Arden, stresses that there is only one person who can determine the shape of your life. You! Just dreaming and talking about it won't achieve it for you. This book certainly makes you think about... more info	Customer Rating: 3.5 / 5.0 Click here for more information

16.		Ogilvy on Advertising from Prion Books Ltd Price: £9.09 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

17.		It's Not How Good You Are, It's How Good You Want To Be from Phaidon Press Ltd Price: £4.95 Customer Review: This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I... more info	Customer Rating: 4.0 / 5.0 Click here for more information

18.		Twenty Ads That Shook the World from Random House USA Inc Price: £8.99 Customer Review: Although it sounded like an interesting book, initially I bought it with low expectations; I generally find that books written about adverts are poorly written and rather shallow. BUT, this book blew me away!! Twitchell is not only brilliant and insightful, but also a fantastic writer (it was only... more info	Customer Rating: 5.0 / 5.0 Click here for more information

19.		A Technique for Producing Ideas (McGraw-Hill Advertising Classic) from McGraw-Hill Professional Price: £4.99 Customer Review: A short book like this deserves a short review. This book is less about technique and more about procedure. Young's most important point is that new ideas come about through making connections with other disparate ones. Apart from that the book reads more like an ad man's notebook and is very dated.... more info	Customer Rating: 4.5 / 5.0 Click here for more information

20.		Advertising: New Techniques for Visual Seduction from Thames & Hudson Ltd Price: £26.49	Click here for more information

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