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Amazon Books / Copywriting


1.Copywriting: Successful Writing for Design, Advertising and MarketingCopywriting: Successful Writing for Design, Advertising and Marketing
from Laurence King
Price: £11.67

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2.Write to Sell: The Ultimate Guide to Great CopywritingWrite to Sell: The Ultimate Guide to Great Copywriting
from Cyan Books and Marshall Cavendish

Customer Review:
If you want more off the page sales - this book is a rare gem.
'Write To Sell' is quick to read. It takes 4 - 5 hrs. The information is easy to digest, with loads of examples and check lists.
It's practical, direct and functional. Ideal if you are busy and want to hone your skills quickly... more info

Customer Rating:
4.5 / 5.0


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3.Teach Yourself Copywriting (TY Business Skills)Teach Yourself Copywriting (TY Business Skills)
from Teach Yourself
Price: £7.21

Customer Review:
The perfect introduction for novices, and a great refresher for season pros. It's tightly structured, well organised and packed full of practical examples.
There are lots of copywriting books out there that (unsurprisingly) promise lots, yet fail to deliver. This does the opposite: the book is... more info

Customer Rating:
4.5 / 5.0


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4.The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top CopywritersThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
from John Wiley & Sons
Price: £10.49

Customer Review:
This is based on a seminar that Joe Sugarman used to charge people @ $5,000 to attend.All the information is presented in an easy to read, entertaining style.Nothing is held back, and he also breaks ads down to show you how to craft your own copywriting efforts.Anyone who needs to communicate... more info

Customer Rating:
5.0 / 5.0


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5.The Copywriter s Handbook: A Step-by-step Guide to Writing Copy That SellsThe Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
from Owl Books,U.S.
Price: £9.09

Customer Review:
Yes, it's a bit dated (he talks about typewriters and card indexes) but the basics are all there: clear writing, focus on benefits, never forgetting the target audience, having a clear offer and a call to action.
Whatever the medium, and whatever the tools, those fundamentals will never change.... more info

Customer Rating:
4.5 / 5.0


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6.Basics Advertising: CopywritingBasics Advertising: Copywriting
from AVA Publishing
Price: £12.57

Customer Review:
A very different book from the usual copywriting tomes, actually well written (many are not) and lavishly illustrated and produced. In particular the book really speaks to copywriting in the context of communication as a whole. I have worked in small and medium size business where copy is a constant... more info

Customer Rating:
5.0 / 5.0


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7.Can I Change Your Mind?: The Craft and Art of Persuasive WritingCan I Change Your Mind?: The Craft and Art of Persuasive Writing
from A & C Black Publishers Ltd
Price: £6.99

Customer Review:
The fascinating and helpful reflections of an experienced insider on an area many of us underestimate, generally to our detriment: how to communicate the messages we want to get across so as to maximise their persuasive power. Obviously communication isn't everything - however well the audience... more info

Customer Rating:
4.5 / 5.0


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8.Making Money from Copywriting: An Insider Guide to Setting Up and Running Your Own Copywriting BusinessMaking Money from Copywriting: An Insider Guide to Setting Up and Running Your Own Copywriting Business
from How To Books Ltd

Customer Review:
This is a detailed and well-presented work that deals comprehensively with all aspects of copy-writing and running a small business. I found the chapters on style and common lexical and grammatical pit-falls particularly interesting, whilst Deign's tips on how to structure your business and organise... more info

Customer Rating:
3.5 / 5.0


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9.Freelance Copywriting (Writing Handbooks)Freelance Copywriting (Writing Handbooks)
from A & C Black Publishers Ltd
Price: £11.69

Customer Review:
With little prior knowledge of the copywriting industry, I found this book a useful insight into the use and importance of copywriting in the advertising world. Diana Wimbs provides a good demonstration of technical terms and the correct context to use them. I found this, together with the working... more info

Customer Rating:
4.0 / 5.0


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10.Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy ImaginableBrilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable
from Prentice Hall
Price: £6.04

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