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1.		The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells from Owl Books,U.S. Price: £7.69 Customer Review: Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info	Customer Rating: 4.5 / 5.0 Click here for more information

2.		Write to Sell: The Ultimate Guide to Great Copywriting from Cyan Books and Marshall Cavendish Price: £6.69 Customer Review: In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on. I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly.... more info	Customer Rating: 5.0 / 5.0 Click here for more information

3.		Ogilvy on Advertising from Prion Books Ltd Price: £9.09 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

4.		Can I Change Your Mind?: The Craft and Art of Persuasive Writing from A & C Black Publishers Ltd Price: £6.99 Customer Review: Okay, I admit it: the five star reviews persuaded me. Yes, I thought it odd that some of the reviewers referred to the author by his first name, but I went ahead anyway. What was I thinking? I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like... more info	Customer Rating: 5.0 / 5.0 Click here for more information

5.		Tested Advertising Methods (Prentice Hall Business Classics) from Prentice Hall Price: £9.95 Customer Review: Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as... more info	Customer Rating: 5.0 / 5.0 Click here for more information

6.		Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time from Amacom Price: £16.09 Customer Review: Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak. When it comes to promoting business success, neither type of... more info	Customer Rating: 4.5 / 5.0 Click here for more information

7.		Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas from McGraw-Hill Contemporary Price: £6.29 Customer Review: I bought this book because we are revamping our website and I thought it could be useful to make our content more compelling but I was really disappointed. The book offers a list of supposedly "ultimate" phrases to promote products and services but in anyone with half a head on their shoulders could... more info	Customer Rating: 1.0 / 5.0 Click here for more information

8.		Influence: The Psychology of Persuasion from HarperBusiness Price: £5.99 Customer Review: This book is one of those rare occurences when an academic manages to beautifully strike a popular chord in presenting his/her field of expertise. However, beyond that, this book will transform the transactional aspects of your life.	Customer Rating: 4.0 / 5.0 Click here for more information

9.		Call to Action: Secret Formulas to Improve Online Results from Nelson Books an imprint of Thomas Nelson Publishers Price: £9.33 Customer Review: The purpose of this book is to increase your conversion rate, in other words sales on your site using a multitude of different methods. It tries to cover all bases everything from usability issues, writing effective persuasive copy, web analytics, understanding your customers etc. It bashes on about... more info	Customer Rating: 3.0 / 5.0 Click here for more information

10.		I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and Newsletters ... Customers and Clients to Buy from You! from Sarceaux Publications Price: £14.22 Customer Review: I found the workshops in this book easy to follow and by practising the techniques I really understood what I was being taught. This book removes the mystery of writing sales letters that work and its chatty style is easy to read. I think it is a great introduction for anyone new to... more info	Customer Rating: 5.0 / 5.0 Click here for more information

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