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1.Write to Sell: The Ultimate Guide to Great CopywritingWrite to Sell: The Ultimate Guide to Great Copywriting
from Cyan Books and Marshall Cavendish
Price: £6.69

Customer Review:
In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on.
I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly.... more info

Customer Rating:
5.0 / 5.0


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2.The Copywriter s Handbook: A Step-by-step Guide to Writing Copy That SellsThe Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
from Owl Books,U.S.
Price: £7.69

Customer Review:
Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info

Customer Rating:
4.5 / 5.0


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3.Ogilvy on AdvertisingOgilvy on Advertising
from Prion Books Ltd
Price: £9.09

Customer Review:
If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services.
If you know about... more info

Customer Rating:
5.0 / 5.0


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4.We, Me, Them and It: How to Write Powerfully for BusinessWe, Me, Them & It: How to Write Powerfully for Business
from Cyan Books and Marshall Cavendish
Price: £6.99

Customer Review:
As a professional - and professionally jaded - hack in business writing, I thought I'd pretty much seen and read it all before.

But 'We Me Them & It' is something else.

If you have been writing for senior managers as long as I have then you'll know how... more info

Customer Rating:
5.0 / 5.0


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5.Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay ThereGet to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
from Nicholas Brealey Publishing
Price: £9.74

Customer Review:
This is a really good book - informative and easy to follow and full of useful tips and know-how.

Customer Rating:
5.0 / 5.0


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6.Yes! 50 Secrets from the Science of PersuasionYes! 50 Secrets from the Science of Persuasion
from Profile
Price: £5.39

Customer Review:

Yes! could have been more appropriately titled as Influence 2 because the book is simply a series of brief examples that illustrate Professor Robert Cialdini's key principles described in his book, Influence (social proof, authority, commitment/consistency, scarcity, reciprocity, and personal... more info

Customer Rating:
4.5 / 5.0


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7.Don t Make Me Think!: A Common Sense Approach to Web UsabilityDon't Make Me Think!: A Common Sense Approach to Web Usability
from New Riders
Price: £12.49

Customer Review:
Steve Krug has written this book in plain English in order for everyone to understand web usability testing.
The book contains screenshots, which gives a better picture of the discussed themes.

Customer Rating:
5.0 / 5.0


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8.The Invisible Grail: How Brands Can Use Words to Engage with AudiencesThe Invisible Grail: How Brands Can Use Words to Engage with Audiences
from Cyan Books and Marshall Cavendish
Price: £6.49

Customer Review:
This is a another very worthwhile read from John Simmons. His ability to engage the reader with 'easy' language is captivating. It sounds like he's speaking to you, as it did with We, Me Them & It - I don't mean in a manufactured stylised way, but in a natural way , which is credit to his... more info

Customer Rating:
4.5 / 5.0


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9.The Jelly Effect: How to Make Your Communication StickThe Jelly Effect: How to Make Your Communication Stick
from Capstone
Price: £9.09

Customer Review:
A down to earth, common sense method of getting to meet people, buy them a coffee and sell them something big.
This book is almost the same as the day of training I received from Andy himself last year.
The important points, the 'AFTERS' and how to best invite yourself into a group of... more info

Customer Rating:
4.5 / 5.0


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10.Influence: The Psychology of PersuasionInfluence: The Psychology of Persuasion
from HarperBusiness
Price: £5.99

Customer Review:
This book is one of those rare occurences when an academic manages to beautifully strike a popular chord in presenting his/her field of expertise. However, beyond that, this book will transform the transactional aspects of your life.

Customer Rating:
4.0 / 5.0


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