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1.		Whatever You Think, Think The Opposite from Penguin Price: £4.99 Customer Review: An inspirational little book, encouraging the reader to think and behave differently. The authour, Paul Arden, stresses that there is only one person who can determine the shape of your life. You! Just dreaming and talking about it won't achieve it for you. This book certainly makes you think about... more info	Customer Rating: 3.5 / 5.0 Click here for more information

2.		A Technique for Producing Ideas (McGraw-Hill Advertising Classic) from McGraw-Hill Professional Price: £4.99 Customer Review: A short book like this deserves a short review. This book is less about technique and more about procedure. Young's most important point is that new ideas come about through making connections with other disparate ones. Apart from that the book reads more like an ad man's notebook and is very dated.... more info	Customer Rating: 4.5 / 5.0 Click here for more information

3.		God Explained in a Taxi Ride from Penguin Price: £5.99 Customer Review: Okay, this book won't change the world or finally resolve the debate over the existence of God. But, hey, what do you expect from a book with this title and at a cost of £3.99? So, previous 1-star reviewers, get some perspective. Likewise, it is definitely not a 5-star either. On balance, I'd... more info	Customer Rating: 3.0 / 5.0 Click here for more information

4.		The Art of Looking Sideways from Phaidon Press Ltd Price: £17.47 Customer Review: If you search on youtube for "the art of looking sideways" you'll come across a 10 minute interview with the late Alan Fletcher. The man was clearly a visionary and apparently loved his Mac ;-) If you're not into graphic design that much (like me) yet you're into philosophy or psychology,... more info	Customer Rating: 4.5 / 5.0 Click here for more information

5.		Ogilvy on Advertising from Prion Books Ltd Price: £9.09 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

6.		Confessions of an Advertising Man from Southbank Publishing Price: £6.99 Customer Review: This book is another by David Ogilvy that was a pleasure to read from cover to cover. It's great fun, wittily written, and full of good points. The advertisements are, of course, rather different from those we are used to seeing today, but the thinking and approach are as relevant as ever.	Customer Rating: 5.0 / 5.0 Click here for more information

7.		Things I Have Learned in My Life So Far from Harry N Abrams Price: £9.99 Customer Review: I have to say I am extremely disappointed with this. Everyone at college has said you have just got to buy this book, its amazing. Is it?? No it isn't. Sagmeister is nowhere near being the design genius that he has been tagged with. When you compare it to Alan Fletcher, there is just no competition.... more info	Customer Rating: 4.0 / 5.0 Click here for more information

8.		Creative Advertising: Ideas and Techniques from the World's Best Campaigns from Thames & Hudson Ltd Price: £14.97 Customer Review: Which book to buy on advertising? If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now. If you want to understand the history of advertising, then "Twenty Ads that... more info	Customer Rating: 5.0 / 5.0 Click here for more information

9.		How to Be a Graphic Designer, Without Losing Your Soul from Princeton Architectural Press Customer Review: This book contains a great wealth of knowledge that I wish I'd read a year ago when I was still a student. I studied computer science rather than design and am a software developer but I still found this book highly compelling and informative.	Customer Rating: 4.5 / 5.0 Click here for more information

10.		Screw it, Let's Do it: Lessons in Life (Quick Reads) from Virgin Books Price: £2.99 Customer Review: As someone keen to learn from entrepreneurs I didn't find this book useful; it is too brief and lacking in substance to be of any real use in that respect. I like Richard Branson and feel that he surely has much more insight to offer than is contained within this short book, so I will probably buy... more info	Customer Rating: 3.5 / 5.0 Click here for more information

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