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1.		Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/mobile Applications from Futuretext Price: £18.99 Customer Review: An excellent and comprehensive guide to "Mobile Web 2.0". I heartily recommend this book to anyone who would like to deepen their understanding of the potential for glorious creative explosions (and thereby business opportunities) where mobile and web collide. Only the rather low standard of... more info	Customer Rating: 4.5 / 5.0 Click here for more information

2.		Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content from Futuretext Price: £18.99	Click here for more information

3.		Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age: The Future Of Advertising, Sales, and the Brand Experience In the Wireless Age from Amacom Price: £14.24	Click here for more information

4.		Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch from WileyBlackwell Price: £35.63 Customer Review: I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile... more info	Customer Rating: 5.0 / 5.0 Click here for more information

5.		Wireless Communications: The Future from WileyBlackwell Price: £42.75 Customer Review: This book is about the future of wireless technology, a subject that often tempts authors to let their imaginations run away with them; yet this book is notable for its sober and measured judgments. Indeed, compared to some who predict the future, this book is on the conservative side. Over the... more info	Customer Rating: 5.0 / 5.0 Click here for more information

6.		Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology from Butterworth-Heinemann Price: £20.89 Customer Review: Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed... more info	Customer Rating: 4.0 / 5.0 Click here for more information

7.		Constant Touch: A Global History of the Mobile Phone from Icon Books Ltd Price: £5.49 Customer Review: I like this book, it starts with a few good insights and remarks then gives a good (quick) overview of the origins and further worldwide development of mobile telephony. This is a very quick read (a couple of hours) so don't expect too many details. My only gripe is the long part devoted to... more info	Customer Rating: 4.0 / 5.0 Click here for more information

8.		The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly from John Wiley & Sons Price: £10.39 Customer Review: If I get one good idea from each book I read, I'm quite happy. This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.more info	Customer Rating: 3.5 / 5.0 Click here for more information

9.		The Long Tail: How Endless Choice is Creating Unlimited Demand: How Endless Choice Is Creating Unlimited Demand from Random House Audiobooks Price: £11.04 Customer Review: Interesting but point could have been made in about in about 2 pages rather than 200. Nothing really new here and completely misses the point about this concept only being valid for distributors rather than original content providers. The distributor may not care whether he sells one unit or a... more info	Customer Rating: 3.5 / 5.0 Click here for more information

10.		Mobile Communication and Society: A Global Perspective (Information Revolution and Global Politics) from MIT Press Price: £18.95	Click here for more information

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