In association with

1.		Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/mobile Applications from Futuretext Price: £18.99 Customer Review: An excellent and comprehensive guide to "Mobile Web 2.0". I heartily recommend this book to anyone who would like to deepen their understanding of the potential for glorious creative explosions (and thereby business opportunities) where mobile and web collide. Only the rather low standard of... more info	Customer Rating: 4.5 / 5.0 Click here for more information

2.		The Mobile Revolution: The Making of Mobile Services Worldwide from Kogan Page Ltd Price: £14.99 Customer Review: There are many books available surrounding all the "hoohah" about mobile technologies and the promises they hold. Mobile Revolution is clearly not one of them as it has a much broader content base in my opinion. It not only dwells on the fascination for such technologies, but traces trends,... more info	Customer Rating: 4.0 / 5.0 Click here for more information

3.		Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch from WileyBlackwell Price: £35.63 Customer Review: I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile... more info	Customer Rating: 5.0 / 5.0 Click here for more information

4.		Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content from Futuretext Price: £18.99	Click here for more information

5.		Mobile Marketing: The Mobile Revolution from Kogan Page Ltd Price: £14.85	Click here for more information

6.		Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market from John Wiley & Sons Price: £11.19 Customer Review: This book is exceptionally well researched and written, covering comprehensively the full spectrum of mobile advertising, from the pioneer markets such as Finland and Sweden, to the backwards markets of mobile telecoms such as the USA to the cutting edge markets such as South Korea and Japan, to... more info	Customer Rating: 5.0 / 5.0 Click here for more information

7.		Introduction to Mobile Advertising, How to Setup, Create and Manage Ads for Mobile Telephones from Althos Price: £14.00 Customer Review: If you took out all the white space between the paragraphs and set it in normal book font it would be 12 pages long. And the content of those 12 pages could easily be gleaned off the web in a few minutes.	Customer Rating: 1.0 / 5.0 Click here for more information

8.		Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age: The Future Of Advertising, Sales, and the Brand Experience In the Wireless Age from Amacom Price: £14.24	Click here for more information

9.		Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users from John Wiley & Sons Price: £13.85	Click here for more information

10.		The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly from John Wiley & Sons Price: £10.39 Customer Review: If I get one good idea from each book I read, I'm quite happy. This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.more info	Customer Rating: 3.5 / 5.0 Click here for more information

1 - 10

Portions © Amazon.com, Inc.

More from Amazon