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1.Mobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile ContentMobile Strategies: Understanding Wireless Business Models, MVNOs and the Growth of Mobile Content
from Futuretext
Price: £18.99

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2.Mobile Media and Applications - From Concept to Cash: Successful Service Creation and LaunchMobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch
from WileyBlackwell
Price: £35.63

Customer Review:
I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile... more info

Customer Rating:
5.0 / 5.0


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3.The Mobile Revolution: The Making of Mobile Services WorldwideThe Mobile Revolution: The Making of Mobile Services Worldwide
from Kogan Page Ltd
Price: £14.99

Customer Review:
There are many books available surrounding all the "hoohah" about mobile technologies and the promises they hold. Mobile Revolution is clearly not one of them as it has a much broader content base in my opinion. It not only dwells on the fascination for such technologies, but traces trends,... more info

Customer Rating:
4.0 / 5.0


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4.Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age: The Future Of Advertising, Sales, and the Brand Experience In the Wireless AgeBranding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age: The Future Of Advertising, Sales, and the Brand Experience In the Wireless Age
from Amacom
Price: £14.24

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5.WikinomicsWikinomics
from Atlantic Books
Price: £6.19

Customer Review:
Quick catch-up for those who haven't got a clue and for those who only operate on the fringes of all things web. Written in plain and simple English and no hectic jargon. A brilliant read, and a must if you want to make money in the 21st century!

Customer Rating:
4.0 / 5.0


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6.Professional Web 2.0 Programming (Wrox Professional Guides)Professional Web 2.0 Programming (Wrox Professional Guides)
from John Wiley & Sons
Price: £17.54

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7.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
from John Wiley & Sons
Price: £10.39

Customer Review:
If I get one good idea from each book I read, I'm quite happy.
This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.more info

Customer Rating:
3.5 / 5.0


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8.Unleashing Web 2.0: From Concepts to CreativityUnleashing Web 2.0: From Concepts to Creativity
from Morgan Kaufmann
Price: £27.54

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9.Communities Dominate Brands: Business and Marketing Challenges for the 21st CenturyCommunities Dominate Brands: Business and Marketing Challenges for the 21st Century
from Futuretext
Price: £28.45

Customer Review:
If you have anything to do with marketing, mobile, advertising or the media this is essential reading.
It's a wake-up call for anyone who thinks today is just like yesterday, just a little bit faster.
Read it and you WILL want to change the way your business functions.

Customer Rating:
5.0 / 5.0


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10.Marketing to the Social Web: How Digital Customer Communities Build Your BusinessMarketing to the Social Web: How Digital Customer Communities Build Your Business
from John Wiley & Sons
Price: £10.39

Customer Review:
Many of the leading books like The Cluetrain Manifesto have a tone and viewpoint that is at best preachy towards marketers and at worst downright hostile. Marketing and the libertarian belief system at the centre of the web community from the EFF to the blogosphere seem to be diametrically opposed.... more info

Customer Rating:
5.0 / 5.0


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