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1.		Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/mobile Applications from Futuretext Price: £18.99 Customer Review: An excellent and comprehensive guide to "Mobile Web 2.0". I heartily recommend this book to anyone who would like to deepen their understanding of the potential for glorious creative explosions (and thereby business opportunities) where mobile and web collide. Only the rather low standard of... more info	Customer Rating: 4.5 / 5.0 Click here for more information

2.		Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch from WileyBlackwell Price: £35.63 Customer Review: I've been using the book to work on a strategy for a service launch that is not mobile media related, and I can say with complete honesty that the concepts and approaches outlined in the book can be applied to all kinds of service launches. Of course, the specifics are there for mobile... more info	Customer Rating: 5.0 / 5.0 Click here for more information

3.		The Mobile Revolution: The Making of Mobile Services Worldwide from Kogan Page Ltd Price: £14.99 Customer Review: There are many books available surrounding all the "hoohah" about mobile technologies and the promises they hold. Mobile Revolution is clearly not one of them as it has a much broader content base in my opinion. It not only dwells on the fascination for such technologies, but traces trends,... more info	Customer Rating: 4.0 / 5.0 Click here for more information

4.		Wireless Communications: The Future from WileyBlackwell Price: £42.75 Customer Review: This book is about the future of wireless technology, a subject that often tempts authors to let their imaginations run away with them; yet this book is notable for its sober and measured judgments. Indeed, compared to some who predict the future, this book is on the conservative side. Over the... more info	Customer Rating: 5.0 / 5.0 Click here for more information

5.		Branding Unbound; The Future of Advertising, Sales, and the Brand Experience in the Wireless Age: The Future Of Advertising, Sales, and the Brand Experience In the Wireless Age from Amacom Price: £14.24	Click here for more information

6.		3G Marketing: Communities and Strategic Partnerships from WileyBlackwell Price: £44.99 Customer Review: This book is a good introductory text to advanced mobile data marketing, and not just 3G as the title implies. It is not a technical guide, more a balanced mobile data guide. The emphasis offered is very much tied to the marketing / sales of mobile cellular services, not just cell phones. The... more info	Customer Rating: 4.0 / 5.0 Click here for more information

7.		Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology from Butterworth-Heinemann Price: £20.89 Customer Review: Mobile Marketing is very useful, general primer on not just mobile marketing but also it is a good, solid introduction to mobile data for the non-technical. It makes excellent use of worked examples, supported by a wealth of statistics to underline the cases discussed. I was particularly impressed... more info	Customer Rating: 4.0 / 5.0 Click here for more information

8.		Wireless Profits: How to Start Up a Profitable Mobile Phone Content Business from Booklocker.com Price: £19.95	Click here for more information

9.		Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market from John Wiley & Sons Price: £11.19 Customer Review: This book is exceptionally well researched and written, covering comprehensively the full spectrum of mobile advertising, from the pioneer markets such as Finland and Sweden, to the backwards markets of mobile telecoms such as the USA to the cutting edge markets such as South Korea and Japan, to... more info	Customer Rating: 5.0 / 5.0 Click here for more information

10.		The Long Tail: How Endless Choice is Creating Unlimited Demand: How Endless Choice Is Creating Unlimited Demand from Random House Audiobooks Price: £11.04 Customer Review: Interesting but point could have been made in about in about 2 pages rather than 200. Nothing really new here and completely misses the point about this concept only being valid for distributors rather than original content providers. The distributor may not care whether he sells one unit or a... more info	Customer Rating: 3.5 / 5.0 Click here for more information

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