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1.The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells! (Everything (Language and Writing))The Everything Guide to Writing Copy: From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells! (Everything (Language & Writing))
from Adams Media Corporation
Price: £8.66

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2.Public Relations for Dummies (For Dummies)Public Relations for Dummies (For Dummies)
from John Wiley & Sons
Price: £8.39

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3.The Copywriter s Handbook: A Step-by-step Guide to Writing Copy That SellsThe Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
from Owl Books,U.S.
Price: £7.69

Customer Review:
Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info

Customer Rating:
4.5 / 5.0


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4.The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers DirectlyThe New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
from John Wiley & Sons
Price: £10.39

Customer Review:
If I get one good idea from each book I read, I'm quite happy.
This book truly has some good ideas like an analysis of the most over-used and under-meaningful phrases in PR. But apart from a handful of nice-to-knows this book is really disappointing. Too many pages for too few need-to-knows.more info

Customer Rating:
3.5 / 5.0


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5.Effective Writing Skills for Public Relations (PR in Practice)Effective Writing Skills for Public Relations (PR in Practice)
from Kogan Page
Price: £16.19

Customer Review:
This book is a really useful reference and provides a great starting point for any piece of eye catching snappy writing that you want to produce. Simple and effective.

Customer Rating:
3.0 / 5.0


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6.The Lost Art Of The Great Speech: How To Write One - How To Deliver It: How to Write One - How to Deliver ItThe Lost Art Of The Great Speech: How To Write One - How To Deliver It: How to Write One - How to Deliver It
from Amacom
Price: £8.54

Customer Review:
As a professional speaker and communicator, one sometimes stumble accros books that one is delighted to have read. Maybe one in five...? Well, this is definetly one of them! It offers very good and pragmatic insights and shares valuable tips that can only be accumulated by experience. And, it does... more info

Customer Rating:
5.0 / 5.0


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7.Writing Copy for Dummies (For Dummies)Writing Copy for Dummies (For Dummies)
from John Wiley & Sons
Price: £8.39

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8.High Impact Speeches: How to Write and Deliver Words That Move MindsHigh Impact Speeches: How to Write and Deliver Words That Move Minds
from Prentice Hall
Price: £10.49

Customer Review:
As a professional speaker, I read lots of books on speaking. But this one really hits the spot. Using examples from many of the top speakers in the world (all of them his clients), Lee Bowman explains the elements of great speaking. If you only read one book on speaking, make sure it is this one.

Customer Rating:
5.0 / 5.0


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9.Don t You Know Who I Am?: Insider Diaries of Fame, Power and Naked AmbitionDon't You Know Who I Am?: Insider Diaries of Fame, Power and Naked Ambition
from Ebury Press
Price: £4.81

Customer Review:
I expected to be intrigued and enthralled by this book but found it slow, repetitive and more a guide to where Piers goes to eat than what could have been a distinctively more humourous and interesting account of some of the more colourful characters in show biz that he has met.

Customer Rating:
4.0 / 5.0


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10.The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top CopywritersThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
from John Wiley & Sons
Price: £9.79

Customer Review:
This is based on a seminar that Joe Sugarman used to charge people @ $5,000 to attend.All the information is presented in an easy to read, entertaining style.Nothing is held back, and he also breaks ads down to show you how to craft your own copywriting efforts.Anyone who needs to communicate... more info

Customer Rating:
5.0 / 5.0


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