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1.Write to Sell: The Ultimate Guide to Great CopywritingWrite to Sell: The Ultimate Guide to Great Copywriting
from Cyan Books and Marshall Cavendish
Price: £6.69

Customer Review:
In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on.
I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly.... more info

Customer Rating:
5.0 / 5.0


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2.The Copywriter s Handbook: A Step-by-step Guide to Writing Copy That SellsThe Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
from Owl Books,U.S.
Price: £7.69

Customer Review:
Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info

Customer Rating:
4.5 / 5.0


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3.The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America s Top CopywritersThe Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
from John Wiley & Sons
Price: £9.79

Customer Review:
This is based on a seminar that Joe Sugarman used to charge people @ $5,000 to attend.All the information is presented in an easy to read, entertaining style.Nothing is held back, and he also breaks ads down to show you how to craft your own copywriting efforts.Anyone who needs to communicate... more info

Customer Rating:
5.0 / 5.0


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4.Making Money from Copywriting: An Insider Guide to Setting Up and Running Your Own Copywriting Business (Insider Guide)Making Money from Copywriting: An Insider Guide to Setting Up and Running Your Own Copywriting Business (Insider Guide)
from How To Books Ltd
Price: £12.99

Customer Review:
This is a detailed and well-presented work that deals comprehensively with all aspects of copy-writing and running a small business. I found the chapters on style and common lexical and grammatical pit-falls particularly interesting, whilst Deign's tips on how to structure your business and organise... more info

Customer Rating:
3.5 / 5.0


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5.Copywriter s Words and Phrases (Complete Idiot s Guides (Lifestyle Paperback))Copywriter's Words & Phrases (Complete Idiot's Guides (Lifestyle Paperback))
from Alpha Books

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6.Ogilvy on AdvertisingOgilvy on Advertising
from Prion Books Ltd
Price: £9.09

Customer Review:
If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services.
If you know about... more info

Customer Rating:
5.0 / 5.0


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7.Writing Copy for Dummies (For Dummies)Writing Copy for Dummies (For Dummies)
from John Wiley & Sons
Price: £8.39

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8.Can I Change Your Mind?: The Craft and Art of Persuasive WritingCan I Change Your Mind?: The Craft and Art of Persuasive Writing
from A & C Black Publishers Ltd
Price: £6.99

Customer Review:
Okay, I admit it: the five star reviews persuaded me. Yes, I thought it odd that some of the reviewers referred to the author by his first name, but I went ahead anyway. What was I thinking?
I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like... more info

Customer Rating:
5.0 / 5.0


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9.Freelance Copywriting (Writing Handbooks) (Writing Handbooks)Freelance Copywriting (Writing Handbooks) (Writing Handbooks)
from A & C Black Publishers Ltd
Price: £9.99

Customer Review:
With little prior knowledge of the copywriting industry, I found this book a useful insight into the use and importance of copywriting in the advertising world. Diana Wimbs provides a good demonstration of technical terms and the correct context to use them. I found this, together with the working... more info

Customer Rating:
4.0 / 5.0


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10.Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay ThereGet to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There
from Nicholas Brealey Publishing
Price: £9.74

Customer Review:
This is a really good book - informative and easy to follow and full of useful tips and know-how.

Customer Rating:
5.0 / 5.0


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