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1.		Confessions of an Advertising Man from Southbank Publishing Price: £6.99 Customer Review: This is a good edition of the classic of Mr. Ogilvy. I like it, easy to read and easy and good design. What this book means for all advertisers just advertisers know. Good to carry everywhere.	Customer Rating: 5.0 / 5.0 Click here for more information

2.		Creative Advertising: Ideas and Techniques from the World's Best Campaigns from Thames & Hudson Ltd Price: £14.97 Customer Review: Which book to buy on advertising? If you are interested as a lay person in understanding how advertisers work, then "Ogilvy on Advertising" probably can't be beaten -- even though it's quite a few years old now. If you want to understand the history of advertising, then "Twenty Ads that... more info	Customer Rating: 5.0 / 5.0 Click here for more information

3.		Write to Sell: The Ultimate Guide to Great Copywriting from Cyan Books and Marshall Cavendish Price: £6.69 Customer Review: In 5 years of buying books on Amazon this is the only book that I felt I wanted to write a review on. I've been struggling to create good copy for a web site for some time and in the end I turned to this book in desperation. This book covered everything I needed to know succinctly and clearly.... more info	Customer Rating: 5.0 / 5.0 Click here for more information

4.		It's Not How Good You Are, It's How Good You Want To Be from Phaidon Press Ltd Price: £4.95 Customer Review: This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I... more info	Customer Rating: 4.0 / 5.0 Click here for more information

5.		A Technique for Producing Ideas (McGraw-Hill Advertising Classic) from McGraw-Hill Professional Price: £4.99 Customer Review: A short book like this deserves a short review. This book is less about technique and more about procedure. Young's most important point is that new ideas come about through making connections with other disparate ones. Apart from that the book reads more like an ad man's notebook and is very dated.... more info	Customer Rating: 4.5 / 5.0 Click here for more information

6.		Tested Advertising Methods (Prentice Hall Business Classics) from Prentice Hall Price: £9.95 Customer Review: Caples was one of the most capable men to write on the effectiveness of advertising. Because he worked in direct-mail advertising most of his life. The book is full of Gems and suggestions that are as applicable today as they were in his days. Tested Advertising Methods is as basic to advertising as... more info	Customer Rating: 5.0 / 5.0 Click here for more information

7.		The Fundamentals of Creative Advertising (Fundamentals) from AVA Publishing SA Price: £14.99 Customer Review: A thundering blast of fresh air billowing through the shingles. Only a blistering array of theoretical ballast could sink this worthy pedantry, done at tip toe and in peek-over-shoulder mold, lest they disturb the shades of angrier academics, those with a distraught pillow to wield or a betrayed... more info	Customer Rating: 5.0 / 5.0 Click here for more information

8.		Whatever You Think, Think The Opposite from Penguin Price: £4.99 Customer Review: An inspirational little book, encouraging the reader to think and behave differently. The authour, Paul Arden, stresses that there is only one person who can determine the shape of your life. You! Just dreaming and talking about it won't achieve it for you. This book certainly makes you think about... more info	Customer Rating: 3.5 / 5.0 Click here for more information

9.		Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series) from John Wiley & Sons Price: £14.29 Customer Review: I am not in any way connected to advertising, marketing or the business world. In fact, I'm a warehouse worker. However, I'm an avid reader and wanted to find out more about the advertising industry - my curiosity having been aroused by all those documentaries on BBC4. I found this book really... more info	Customer Rating: 5.0 / 5.0 Click here for more information

10.		The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells from Owl Books,U.S. Price: £7.69 Customer Review: Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info	Customer Rating: 4.5 / 5.0 Click here for more information

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