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1.		Can I Change Your Mind?: The Craft and Art of Persuasive Writing from A & C Black Publishers Ltd Price: £6.99 Customer Review: Okay, I admit it: the five star reviews persuaded me. Yes, I thought it odd that some of the reviewers referred to the author by his first name, but I went ahead anyway. What was I thinking? I was expecting tips on how to write catchy opening lines. Or maybe some little subliminal tricks like... more info	Customer Rating: 5.0 / 5.0 Click here for more information

2.		The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells from Owl Books,U.S. Price: £7.69 Customer Review: Excellent primer on the craft of copywriting. I've read many, and this is up there. Along the way, in addition to his own insights, Bly offers useful edited highlights from some of the wisest names in the trade. Very valuable for anyone wanting to get into the business as a writer and for those,... more info	Customer Rating: 4.5 / 5.0 Click here for more information

3.		Ogilvy on Advertising from Prion Books Ltd Price: £9.09 Customer Review: If you run a business and you either hire people to write your marketing and advertising material, or you do it yourself, this book should be at arms length whenever you roll out a promotion, advert, sales letter or anything else you write to sell your products and services. If you know about... more info	Customer Rating: 5.0 / 5.0 Click here for more information

4.		Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of Google and Stay There from Nicholas Brealey Publishing Price: £9.74 Customer Review: This is a really good book - informative and easy to follow and full of useful tips and know-how.	Customer Rating: 5.0 / 5.0 Click here for more information

5.		Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time from Amacom Price: £16.09 Customer Review: Not all websites are created equally. The majority of websites are rather boring: a little text and perhaps a few graphics. Other sites try to grab the readers' attention with a lot of colorful graphics and a lot of fancy ad-speak. When it comes to promoting business success, neither type of... more info	Customer Rating: 4.5 / 5.0 Click here for more information

6.		The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters from John Wiley & Sons Price: £9.79 Customer Review: This is based on a seminar that Joe Sugarman used to charge people @ $5,000 to attend.All the information is presented in an easy to read, entertaining style.Nothing is held back, and he also breaks ads down to show you how to craft your own copywriting efforts.Anyone who needs to communicate... more info	Customer Rating: 5.0 / 5.0 Click here for more information

7.		Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas: The Ultimate Phrase Finder to Help You Promote Your Products, Services and Ideas from McGraw-Hill Contemporary Price: £6.29 Customer Review: I bought this book because we are revamping our website and I thought it could be useful to make our content more compelling but I was really disappointed. The book offers a list of supposedly "ultimate" phrases to promote products and services but in anyone with half a head on their shoulders could... more info	Customer Rating: 1.0 / 5.0 Click here for more information

8.		Don't Make Me Think!: A Common Sense Approach to Web Usability from New Riders Price: £12.49 Customer Review: Steve Krug has written this book in plain English in order for everyone to understand web usability testing. The book contains screenshots, which gives a better picture of the discussed themes.	Customer Rating: 5.0 / 5.0 Click here for more information

9.		Search Engine Optimization: An Hour a Day from John Wiley & Sons Price: £10.39 Customer Review: I run a small website and SEO has always been on my list of things to do yet I could never find enough motivation to sit down and actually find out what the whole fuss is about and how to go about being a part of it. This book certainly sorted this out for me once and for all. It's very much like a... more info	Customer Rating: 5.0 / 5.0 Click here for more information

10.		It's Not How Good You Are, It's How Good You Want To Be from Phaidon Press Ltd Price: £4.95 Customer Review: This book was given to me when I started in the advertising industry and has inspired me to push myself creatively and to challenge everything. The book presents a high risk high gain strategy of managing your career by thinking out of the ordinary. I think as a direct result of reading this book I... more info	Customer Rating: 4.0 / 5.0 Click here for more information

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